I


La Maison Goyard was founded in 1853 in Paris. Edmé Goyard worked as a malletier for a company then known as Maison Morel (founded in 1792), which his son, François, bought out in 1853. At that time, the company was renamed Goyard.
Goyard is known for its hard-sided trunks and small accessories. All pieces are covered in a signature hand-painted patented chevron canvas made of cotton, linen, and hemp and displayed in various colors. The chevron canvas was created in 1892; and was traditionally produced in black and red.
Currently, Goyard is sold in fewer than fifteen locations worldwide, including three proprietary boutiques in Paris, San Francisco's Union Square and The Peninsula Hotel in Hong Kong. Other locations include Bergdorf Goodman, select Barneys New York locations and Harvey Nichols Hong Kong.
So what is the bag I've seen all around town? None other than the Saint Louis, a reversible, structured shopping tote complete with matching wallet. The bag comes in ten colors; below are three of my faves.
