In my brief experience wandering the sidewalks of NYC, one particular bag has stuck out. Primarily carried by the over-40 set, the bag comes in a variety of colors and is a great everyday tote. The designer is mostly known for luggage but has recently expanded into handbags. And by the looks of it, been very successful.
Most of you have probably never heard of the brand, so prepare to be educated. We'll turn to old reliable, Wikipedia, for some info.
La Maison Goyard was founded in 1853 in Paris. Edmé Goyard worked as a malletier for a company then known as Maison Morel (founded in 1792), which his son, François, bought out in 1853. At that time, the company was renamed Goyard.
Goyard is known for its hard-sided trunks and small accessories. All pieces are covered in a signature hand-painted patented chevron canvas made of cotton, linen, and hemp and displayed in various colors. The chevron canvas was created in 1892; and was traditionally produced in black and red.
Currently, Goyard is sold in fewer than fifteen locations worldwide, including three proprietary boutiques in Paris, San Francisco's Union Square and The Peninsula Hotel in Hong Kong. Other locations include Bergdorf Goodman, select Barneys New York locations and Harvey Nichols Hong Kong.
So what is the bag I've seen all around town? None other than the Saint Louis, a reversible, structured shopping tote complete with matching wallet. The bag comes in ten colors; below are three of my faves.

How much does this baby cost? That's the question of the hour - the price isn't available online, so I guess I better head down to Bergdorf and find out!
Click here for more info on the bag.